Capturing the nature and nostalgia of the British countryside by putting their scents and artisan formulations at the forefront of the products. Enabling the scents to speak for themselves. Embracing a trditional apothecary aesthetic through the use of a classic serif typeface from the well-crafted font family Garamond, chosen to reflect their artisanal processes.

A restructuring and simplification of the gift packaging led to a 50% reduction in packaging costs. Utilising a recycled craft paper with natural flecks, giving the packaging a more tactile feel. A redesigned Christmas Collection doubled Christmas sales and the Wave of Light candle raised £45,000 for Tommy's charity. (Featured in Hello Magazine and promoted by Kate Middleton).