Capturing the nature and nostalgia of the British countryside by putting their scents and artisan formulations at the forefront of the products, allowing the fragrances to speak for themselves. Embracing a traditional apothecary aesthetic through the use of a classic serif typeface from the beautifully crafted Garamond family, chosen to reflect their artisanal processes.

A strategic restructuring and simplification of the gift packaging resulted in a 50% reduction in costs, while the use of recycled craft paper with natural flecks added a tactile, premium feel. A redesigned Christmas Collection doubled seasonal sales, and the Wave of Light candle raised £45,000 for Tommy’s charity — featured in Hello Magazine and championed by Kate Middleton.