What I Did

Creative Direction
Name Generation
Digital Assets

Design Approach

Made of Art is a concept design for the Shoreditch Arts Club. It is a creative modern space to meet people, eat great food and see art. The galley contains interchangeable partitions that create new dynamic bespoke spaces designed around the specific exhibition they house.

The 3 shapes in the logo represent the acronym MOA and, like the space they represent, they morph and move to create new shapes and symbols as well as housing images associated with the gallery. The branding was intended to be current, creative, bold, iconic, playful and versatile, representative of an independent gallery rather than institutional in nature.

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