moa

moa

Design

Creative Direction
Branding
Name Generation
Print
Website
Animation
Signage
Digital Assets

Approach

Made of Art is a concept design for the Shoreditch Arts Club. It is a creative, modern space to meet people, enjoy great food, and experience art. The gallery contains interchangeable partitions that create dynamic, bespoke spaces tailored to the specific exhibition they house. The three shapes in the logo represent the acronym MOA and, like the space they symbolise, they morph and shift to form new shapes and symbols, while also housing images associated with the gallery.

Outcome

A brand designed to be contemporary, creative, and bold — striking in its iconography yet playful in spirit. It is versatile by nature, embodying the energy of an independent gallery while deliberately distinguishing itself from the formality of institutional spaces.

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