Approach
11 reports (including 4 annual reports) produced over 4 years. Acumen’s business is complex, and the primary design focus of these reports is to represent the brand, its mission, challenges, the value of investor funds, how those funds are deployed, and the impact they create in the regions they serve. The goal is to communicate this information with transparency, clarity, sensitivity, and simplicity.
Outcome
Demonstrating perseverance and thought leadership through their distinctive expertise in the field, while ensuring transparency for investors, fostering both continued and new investment, and enhancing the visibility of the brand and its profoundly philanthropic mission.