Approach
10 reports (including 4 annual reports) over 4 years.
Acumen's business is complex in nature. The main focus, from a design perspective, in these reports is to effectively represent Acumen as a brand, its mission, hurdles, the value of investor funds, how they have been invested and how they develop the regions they are utilised in. The goal is effectively communicating this information with transparency, clarity, sensitivity and simplicity.
Outcome
Demonstrating perseverance and thought leadership through their unique skill set in this particular field. Transparency for investors, encouraging continued and new investment and a larger awareness of the brand and its deeply philanthropic vision.