All things business, The Fold was commissioned by TOG (The Office Group) and branded with its own visual identity. The publication was created to connect and inspire businesses by telling the stories of innovative companies from their inception, through their strife, growth and good times.

Part of TOG’s ethos is a unique approach to each of their locations. A bespoke outlook rather than a one-size-fits-all. This is mimicked in The Fold’s branding using a typically traditional serif typeface, nostalgic of business news but with a modernised twist. Paired with 3 additional typefaces for flexibility — one traditional serif, one highly stylised italic and one clean, modern sans serif creates clear typographic hierarchy.

It was an absolute hit, funding itself for several years through direct office rentals within the first release alone. In a less expected turn, a surprising number of people, unrelated to TOG, reached out to let us know how much they liked the publication. Suggesting a broader brand outreach and awareness.