Charlotte Lucas – nutritionist, pharmacist & health coach. Her ethos is to provide science-based, factually proven advice. At the heart of her ideology is FOOD FIRST — the belief that nutrition is the best intervention for long-term health.

Charlotte lives in the countryside, where she grows garlic in her garden. As a nutrient-rich powerhouse, this vegetable is especially close to her heart. Encased within a traditional pill shape, it symbolises food as medicine. The logo encompasses six pillars of a healthier lifestyle. Together, these pillars represent the idea that good health is multifaceted, holistic, and often a complex balancing act.

The result is a warm, inviting, and educational brand guided by strong creative direction and authentic photography. It's highly adaptable, designed to evolve alongside the growth and development of the brand, while consistently reflecting Charlotte’s ethos.