Charlotte Lucas – nutritionist, pharmacist & health coach. Her ethos is to provide science-based, factually proven advice. At the heart of her ideology is FOOD FIRST — the belief that nutrition is the best intervention for long-term health.

Charlotte lives in the countryside, where she grows garlic in her garden. As a nutrient-rich powerhouse, this vegetable is especially close to her heart. Encased within a traditional pill shape, it symbolises food as medicine. The logo encompasses six pillars of a healthier lifestyle. Together, these pillars represent the idea that good health is multifaceted, holistic, and often a complex balancing act.

Approach:

Charlotte Lucas is a nutritionist, pharmacist, and health coach championing science-led, food-first wellbeing. Inspired by her homegrown garlic — a symbol of food as medicine — her brand identity reflects a holistic approach to health.

Encased in a traditional pill shape, the logo symbolises food as medicine. This is paired with the six pillars of a healthier lifestyle, capturing the multifaceted, balanced nature of long-term wellbeing.

Outcomes

A warm, inviting, and educational brand shaped by strong creative direction and authentic photography. Designed as a highly adaptable and intuitive system, it evolves seamlessly alongside the brand’s growth while consistently reflecting Charlotte’s ethos.

Personable and relatable, the brand celebrates the beauty and significance of food — vibrant, fresh, and intentionally simple.

anni:

remedy

Design:

Find balance
for better health

Approach:

Outcomes

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Design

Approach

Outcome

Design:

Find balancefor better health

Approach:

Outcomes

last

next

up top

Find balance
for better health