What I Did

Creative Direction
Name Generation
Photography Styling
Social Media
Digital Assets
Print Collateral

Design Approach

Charlotte Lucas – nutritionist, pharmacist & health coach. Her ethos is to offer science-based, factually proven advice only. Her ideology is FOOD FIRST — the best intervention for good, long-term health.

Charlotte lives in the countryside and garlic grows readily in her garden. As a nutrient-rich powerhouse, this vegetable is near and dear to her. Encompassed by a traditional pill shape, it represents food as a medicine. The logo umbrellas 6 pillars for a healthier way of living. The modality of these pillars implies good health is multifaceted and holistic and at times can be a complex balancing act. These pillars are communicated in simple, clear, short form messaging to be easily understood by a large audience.

Find balance for better health

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