A warm, inviting, and educational brand guided by strong creative direction and authentic photography. A highly adaptable, easy to use system, designed to evolve alongside the growth and development of the brand while consistently reflecting Charlotte’s ethos.

Charlotte Lucas – nutritionist, pharmacist & health coach. Her ethos is to provide science-based, factually proven advice. At the heart of her ideology is food first — the belief that nutrition is the best intervention for long-term health.

Charlotte lives in the countryside, where she grows garlic in her garden. As a nutrient-rich powerhouse, this vegetable is especially close to her heart. Encased within a traditional pill shape, it symbolises food as medicine. The logo encompasses six pillars of a healthier lifestyle. Together, these pillars represent the idea that good health is multifaceted, holistic, and often a complex balancing act.