Charlotte Lucas – nutritionist, pharmacist & health coach. Her ethos is to offer science-based, factually proven advice only. Her ideology is FOOD FIRST — the best intervention for good, long-term health. Charlotte lives in the countryside and garlic grows readily in her garden. As a nutrient-rich powerhouse, this vegetable is near and dear to her. Encompassed by a traditional pill shape, it represents food as a medicine. The logo umbrellas 6 pillars for a healthier way of living. The modality of these pillars implies good health is multifaceted, holistic and at times a complex balancing act.

A warm, inviting, educational brand, with strong creative direction and photography. Highly malleable to allow for the growth and development of the brand.