The Collection — ten books over ten years, each showcasing the best of Buckley Gray Yeoman’s work. Each year they invite current and prospective developers into the world of BGY. In response to an ever-evolving landscape, the publications are designed with malleability — always introducing new ideas, in line with their ethos  “agents of opportunity.”

The first design shift was to increase the scale, transforming the book from a shelved volume into a coffee-table statement piece. Enlarged photography amplified the impact of BGY’s work, while a new narrative highlighted their unique process and material-driven approach.

Significant ROI's achieved through new project leads, the development of client relationships, and the re-engagement of existing clients. Each annual release generated a buzz around the book, reinforcing BGY’s position as a leading agency within the industry.