bgy

bgy

Design

Creative Direction
Photography Styling
Content Curation
Publication Design
Illustration
Packaging
Print Management
Social Media
Digital Assets

Approach

The Collection — 10 books over 10 years showcasing the best of Buckley Gray Yeoman’s work. Inviting current and prospective developers into the world of BGY. With their ever-evolving landscape, we've approached the publications with some malleability always bringing new ideas to the table... in line with their ethos of "agents of opportunity."  

The first design change entailed increasing the size of the book, transforming it from a shelved book to a coffee table book — increasing its "pulling power". Additionally, all the images were larger, making the most of BGY's photography. A better fit for large-scale developments. Next, it felt important to Illustrate their unique approach through the lens of process and materials.

Outcome

A significant ROI through new project leads and the development of new client relations as well as the re-establishment of existing clients. A buzz around the release of the book year on year. Establishing BGY's position as a leading agency in industry

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